Marvel fans had a magical experience at the 2025 Los Angeles Comic Con. For the first time, an AI-powered hologram of Stan Lee let fans interact with the legendary co-creator of Spider-Man, Iron Man, Hulk, and Thor.
A Digital Tribute to a Marvel Legend
The hologram was created by Proto Hologram and Hyperreal using archived footage, interviews, and Stan Lee’s writings. Fans could ask questions and get responses in real time, addressed by name. From sharing stories about Marvel’s superheroes to choosing Spider-Man as the hero to save the world today, the hologram brought Stan Lee’s personality to life.
Fans and Reactions
Set in a 1,500-square-foot exhibit, the Stan Lee AI Experience amazed fans. Many expressed emotional connections, taking selfies and sharing their excitement online. Some, however, raised ethical questions about digital recreations of public figures, sparking lively debates on social media.
A Glimpse Into the Future
The debut of the Stan Lee AI hologram shows how technology can celebrate cultural icons. For Marvel fans, it’s more than an exhibit—it’s a chance to relive the legacy of one of the greatest storytellers in comics history.
Whether you’re a die-hard Marvel fan or a first-time visitor to LA Comic Con, the hologram offered a glimpse into the future of entertainment, where legends never truly fade.
